Case Study: Amar Energy Industries

Amar Energy's original site was a common pattern for established manufacturers: a real, credible business represented by a dated, cluttered website that was slow on mobile and had no real technical SEO foundation despite having a genuine, sizeable product catalogue worth ranking for.

The redesign needed to modernise the experience without losing the detailed product and catalogue information industrial buyers actually rely on to evaluate a supplier and it needed a real SEO foundation, not just a fresh coat of paint.

A redesign that only changes visuals without addressing the underlying technical SEO can accidentally lose whatever organic visibility the old site had built up, especially for a catalogue-heavy manufacturer site with dozens of indexed product pages. Getting the redirect mapping, metadata and site structure right during the migration matters as much as the new design itself.

That's the standard we apply to every redesign project: treat SEO continuity as part of the brief from day one, not an afterthought once the new design is approved.